For example, not using a prioritized campaign structure for shopping ads or neglecting to utilize negative keywords are just a couple offenses to avoid. Similarly, there are a few “deadly sins” of ecommerce PPC management that you should make sure you’re never committing. ![]() ![]() ![]() You’ve likely heard about the seven deadly sins – pride, greed, lust, envy, gluttony, wrath, and sloth – but hopefully you’re not too familiar with any of them! For people looking to lead an upstanding life, these vices should be avoided.
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